Privacy Policy

Last Updated: August 3, 2026

1. Introduction

Kroeger Marine Construction, Inc., doing business as Kroeger Marine (“Kroeger Marine,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

• Visit kroegermarine.com or another website that links to this Privacy Policy;
• Request an estimate, consultation, service, or project information;
• Submit a website or employment form;
• Contact us by telephone, email, text message, social media, or another method;
• Interact with our advertisements or marketing communications;
• Purchase or request our products and services; or
• Otherwise communicate or do business with Kroeger Marine.

“Personal information” generally means information that identifies, relates to, describes, or can reasonably be associated with an individual or household.

2. Information We Collect

The information we collect depends on how you interact with Kroeger Marine.

Information You Provide

We may collect information that you voluntarily provide, including:

• Name;
• Email address;
• Telephone number;
• Mailing, billing, property, or project address;
• Information about your lake, shoreline, dock, boat, boat lift, or waterfront property;
• Project preferences, measurements, plans, specifications, and requested features;
• Photos, videos, drawings, documents, or other materials you submit;
• Estimate, consultation, service, delivery, installation, repair, and warranty information;
• Communications submitted through website forms, email, telephone calls, text messages, or social media;
• Reviews, testimonials, survey responses, and customer feedback;
• Billing, transaction, and payment-status information;
• Employment application information; and
• Any other information you choose to provide.

Please do not submit Social Security numbers, account passwords, medical information, or other highly sensitive information through a general website form.

Information Collected Automatically

When you visit or interact with our website, we and our service providers may automatically collect information such as:

• Internet Protocol address;
• Browser type and operating system;
• Device type and device identifiers;
• General or approximate geographic location;
• Pages viewed and links selected;
• Date, time, and duration of visits;
• Referring website, search engine, or advertisement;
• Website interactions, navigation, and form activity;
• Cookie, analytics, and advertising identifiers;
• Marketing attribution and conversion information; and
• Information about how you interact with our emails or advertisements.

This information may be collected through cookies, pixels, tags, scripts, local storage, server logs, call-tracking technology, and similar tools.

Telephone Calls and Text Messages

When you call Kroeger Marine, we may collect your telephone number, the date and time of the call, call duration, routing information, and information you provide during the call.

Calls may be monitored or recorded for customer service, training, quality assurance, documentation, security, and dispute-resolution purposes where permitted by law. We will provide notice or obtain consent when required by applicable law.

If you communicate with us by text message, we may collect your telephone number, message content, delivery information, and communication preferences.

Information From Other Sources

We may receive information from:

• Advertising and analytics providers;
• Social-media platforms;
• Lead-generation and referral partners;
• Customer relationship management providers;
• Publicly available property and business records;
• Permitting authorities, utilities, marinas, homeowners’ associations, and lake-management organizations;
• Manufacturers, contractors, dealers, installers, and service partners; and
• Our parent company, affiliates, and related businesses, including businesses operating under Shorelife Brands.

3. How We Use Personal Information

We may use personal information to:

• Respond to questions, inquiries, and requests;
• Prepare estimates, designs, and project recommendations;
• Schedule consultations, inspections, appointments, deliveries, installations, repairs, and other services;
• Design, manufacture, deliver, install, repair, or maintain docks and related waterfront products;
• Provide boat lifts, PWC ports, shoreline stabilization, erosion control, dock accessories, and other requested products or services;
• Evaluate shoreline, access, permitting, delivery, and installation requirements;
• Communicate about projects, appointments, invoices, payments, warranties, and customer support;
• Process transactions and maintain business records;
• Coordinate with manufacturers, contractors, installers, permitting authorities, utilities, and other parties involved in a project;
• Operate, maintain, secure, and improve our website;
• Understand website traffic and visitor behavior;
• Measure marketing and advertising performance;
• Personalize website content and advertising;
• Create advertising audiences and display relevant advertisements;
• Send newsletters, promotions, service reminders, and information about our products or services;
• Request reviews, testimonials, survey responses, or customer feedback;
• Detect fraud, spam, security incidents, and technical problems;
• Protect our customers, employees, property, systems, and legal rights;
• Comply with legal, tax, accounting, regulatory, and contractual obligations;
• Evaluate employment applications;
• Support a merger, acquisition, financing, restructuring, or sale of business assets; and
• Carry out another purpose disclosed when the information is collected.

4. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate properly, understand how visitors use the website, remember preferences, measure advertising performance, and improve the customer experience.

The categories of cookies and similar technologies we may use include:

Essential Cookies

Essential cookies support website security, navigation, accessibility, form submissions, and other core website functions.

Functional Cookies

Functional cookies remember certain choices and preferences and may provide enhanced website functionality.

Analytics Cookies

Analytics cookies help us understand how visitors find and use our website, which pages they view, and how the website performs.

Advertising Cookies

Advertising cookies and identifiers help us measure advertising results, understand whether an advertisement led to an inquiry, create advertising audiences, and display advertisements that may be more relevant to visitors.

You may manage your cookie preferences through the cookie banner or preference tool available on our website. You may also block or delete cookies through your browser settings.

Disabling certain cookies may affect how some website features operate.

5. Google Analytics and Advertising

We may use Google Analytics to understand how visitors interact with our website. Google Analytics may collect information such as device and browser information, IP address, approximate location, pages visited, referral sources, and website interactions.

We may also use Google advertising features, including:

• Google Ads conversion measurement;
• Remarketing or retargeting;
• Google Analytics audiences;
• Advertising reporting; and
• Demographic or interest-based reporting.

Kroeger Marine and third-party providers, including Google, may use first-party cookies, third-party cookies, advertising identifiers, or similar technologies together to understand website activity, measure advertising performance, and display advertisements based on previous visits to our website.

You can manage personalized advertising through Google Ads Settings. You may also use the Google Analytics Opt-out Browser Add-on or opt-out tools offered by organizations such as the Digital Advertising Alliance.

6. HubSpot and Other Service Providers

We may use HubSpot and similar customer relationship management, marketing, form, email, and communication platforms to:

• Process website form submissions;
• Maintain customer and prospective-customer records;
• Respond to inquiries;
• Send requested or permitted communications;
• Measure marketing activity;
• Manage communication preferences; and
• Process privacy-related requests.

We may also use service providers for:

• Website hosting and maintenance;
• Cybersecurity and data storage;
• Customer relationship management;
• Call tracking, routing, transcription, or recording;
• Email and text-message delivery;
• Analytics and advertising;
• Scheduling and customer support;
• Payment processing;
• Review and survey management;
• Printing, shipping, delivery, and installation coordination;
• Accounting, insurance, legal, and professional services; and
• Recruiting and employment administration.

These providers may process personal information on our behalf or under their own applicable terms and privacy policies.

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may disclose information to vendors and service providers that help us operate our website, manage customer relationships, communicate with customers, process transactions, measure advertising, fulfill requests, and provide products or services.

Affiliates and Business Partners

We may disclose information to our parent company, affiliates, related Shorelife Brands businesses, manufacturers, dealers, contractors, installers, delivery providers, and other partners involved in fulfilling a request or completing a project.

Permitting and Regulatory Organizations

When appropriate for a project, we may disclose relevant information to government agencies, utilities, marinas, lake-management organizations, homeowners’ associations, architectural review committees, or permitting authorities.

Legal and Safety Purposes

We may disclose information when we reasonably believe it is necessary to:

• Comply with a law, subpoena, court order, or governmental request;
• Enforce an agreement or protect our legal rights;
• Prevent fraud, misuse, illegal activity, or security threats;
• Protect the safety of a customer, employee, visitor, or another person; or
• Investigate or respond to a legal claim.

Business Transactions

Information may be transferred or disclosed in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

At Your Direction

We may disclose information when you request or authorize us to do so.

8. Sale of Personal Information and Advertising

Kroeger Marine does not sell personal information to third parties in exchange for money.

We may allow analytics and advertising providers to collect information about website activity through cookies, pixels, advertising identifiers, and similar technologies as described in this Privacy Policy.

You can control certain analytics and advertising technologies through our cookie-preference tool, your browser settings, and the opt-out options described in this policy.

9. Email, Telephone, and Text Communications

Email

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message.

Even after you unsubscribe from marketing communications, we may continue sending non-promotional messages related to an estimate, consultation, appointment, project, invoice, payment, delivery, installation, warranty, safety concern, or existing customer relationship.

Telephone

You may ask us not to make marketing calls to your telephone number. This will not prevent us from contacting you when reasonably necessary to respond to a request or provide an existing service.

Text Messages

When you choose to communicate with us by text message or opt in to receive text messages, message and data rates may apply. Message frequency may vary.

You may opt out of marketing text messages by replying STOP. You may receive a final message confirming your opt-out.

Consent to receive marketing text messages is not a condition of purchasing products or services.

10. Your Privacy Choices

You may request to:

• Learn what personal information we maintain about you;
• Obtain a copy of certain personal information;
• Correct inaccurate or outdated personal information;
• Request deletion of certain personal information;
• Update your communication preferences;
• Opt out of marketing communications; or
• Express a concern about how we collect or use your information.

To submit a privacy request, visit the Kroeger Marine Privacy Request Portal:

https://na1.hs-data-privacy.com/request/Iub_tt6uW9tiPXUakYrAMw

You may also contact us using the information listed in the “Contact Us” section below.

We may need to verify your identity before completing a request. We may retain certain information when reasonably necessary to:

• Complete a transaction or project;
• Maintain service, warranty, accounting, or tax records;
• Comply with legal or regulatory obligations;
• Prevent fraud or security incidents;
• Resolve disputes; or
• Establish, exercise, or defend legal claims.

Depending on where you live, applicable law may provide additional privacy rights.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time information is retained may depend on:

• The nature of the information;
• The duration of our customer or business relationship;
• Project, service, maintenance, and warranty requirements;
• Legal, tax, accounting, insurance, and regulatory obligations;
• Dispute-resolution and recordkeeping needs;
• Fraud-prevention and security requirements; and
• Whether retention is reasonably necessary to establish, exercise, or defend legal claims.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it in accordance with our retention practices.

12. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include access controls, secure systems, encryption, employee training, vendor management, and other practices appropriate to the nature of the information.

However, no website, internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

13. Payment Information

If we provide an online payment option, payment-card or banking information may be collected and processed by a third-party payment provider.

Kroeger Marine may receive transaction details, billing contact information, payment status, or limited payment information, but we generally do not receive or store the complete payment-card number processed by the payment provider.

The payment provider’s handling of payment information is subject to its own privacy and security practices.

14. Employment Applicants

If you submit an employment application, we may collect information such as:

• Contact information;
• Employment and education history;
• Résumé and application information;
• Professional qualifications, certifications, and licenses;
• References;
• Availability and compensation expectations; and
• Other information relevant to evaluating your application.

We may use applicant information to evaluate candidates, communicate about employment opportunities, maintain recruiting records, and comply with legal obligations.

15. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information from children under 13 through the website. If we learn that we collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

A parent or guardian who believes that a child has provided us with personal information may contact us using the information below.

16. Third-Party Websites

Our website may contain links to websites, maps, videos, social-media platforms, payment providers, manufacturers, or other services operated by third parties.

We do not control and are not responsible for the privacy, security, or information practices of those third parties. This Privacy Policy does not apply to information collected directly by a third party.

We encourage you to review the privacy policy of each third-party website or service you use.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, website, technology, services, or legal obligations.

When we make changes, we will post the revised Privacy Policy on this page and update the “Last Updated” date at the top.

18. Contact Us

Questions, concerns, or privacy requests may be directed to:

Kroeger Marine Construction, Inc.
Attn: Privacy
2227 Blue Ridge Boulevard
Seneca, South Carolina 29672

Telephone: 864-882-7671
Email: dockandrock@kroegermarine.com
Website: kroegermarine.com

You may also submit a request through our Privacy Request Portal:

https://na1.hs-data-privacy.com/request/Iub_tt6uW9tiPXUakYrAMw